Big Power Challenges in Little Products Create Opportunities for Power Specialists Focus: Manufacturers of portable devices such as smart phones, portable media players, and laptops are continually driven to make these products more sophisticated. The latest gadgets must always offer more functionality and better performance, while maintaining the small form factors and the same or longer battery life. To meet these challenges requires engineers with experience in power system design. In the past, many of these engineers worked for the portable device OEMs. But over time, these companies have come to rely on the semiconductor vendors to provide power system design expertise in the form of IC solutions. This article discusses semiconductor industry requirements for the IC designers and field application engineers (FAEs) who develop and support power management ICs for portable applications.
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Author & Publication: David G. Morrison, Editor, How2Power.com, Power Systems Design Europe, Sep 01 2010
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